Unique Positioning
Impact PR is uniquely positioned to help companies communicate their core messages to distinct audiences. Our PR-centric, convergence methodology brings together expertise from many business practices and industries to provide clients with tangible and innovative public relations solutions that are linked to their business goals and aspirations.
Why PR Agency?
Any business, irrespective of size or volume, which wants to positively hog the media headlines, but is not sure how to go about it, should hire a PR agency.
Reasons: Maximum Meaningful Exposure
The most important step is realising that PR is needed in the first place. PR is a very important, but frequently overlooked, approach to marketing. For many entrepreneurs, there is no budget available for hiring an agency or outsourcing the PR, but they are not aware that PR is a way of achieving free or very cost-effective publicity.
The time it takes to plan and execute a PR strategy has to be measured against the time spent doing what one does best – running the business. Do-it-yourself PR is highly complicated and rarely cost-effective.
Will one be able to contact the necessary editors, distribute press materials and get articles placed?
Home-grown PR often results in badly thought out campaigns, with messages that are poorly pitched, over-commercialised (editors do not like promotion; they like news) and misdirected with no follow-up.
It’s almost always better to hire a professional. If the client doesn’t have media contacts, then they should hire someone who does. Impact PR has professionals with established contacts in the media.
Your image will be managed by a young, dynamic, creative team that has the right mix of experience, sincerity and enthusiasm. A professional team leader who is responsible for conceptualising, implementing and offering feedback on your PR program coordinates your account.
Having single-handedly driven the change in the local PR industry, Impact PR has emerged as the communications leader in Bangladesh. We are the first and only agency in Bangladesh dedicated solely to PR and we are taking PR in Bangladesh away from hype and creating true and lasting value for our customers.
Writing is Key
Can the client provide the catchy headline that every editor is looking for? Can the client provide the newsworthy angle to their event, announcement or information?
Impact PR generates publicity full time and knows better the ins and outs, shortcuts and secrets to getting the job done better and quicker.
We have the time, tools, talent and know-how to launch, maintain and follow up campaigns.
